menu
close
hotel koe
book now>

stay,
fashion,
music &
food
for
new culture

hotel koe is a hotel designed with
a global perspective focusing on
‘Now’ and ‘Tomorrow’ and on ‘Japan’ and ‘the World’,
as a spot embodying ‘New Basic for New Culture’,
the brand concept of the lifestyle brand koe.
Pivoting on the three keywords
‘Stay’, ‘Fashion’ and ‘Music’,
its fusion of the ordinary with the
extraordinary generates
new experiences and culture.

hotel

floor

The 1st floor houses the bakery-restaurant ‘koe lobby’
and ‘koe space’, where special events are held:
the 2nd floor, the apparel shop ‘koe Shibuya’:
the 3rd floor, ‘hotel koe’ with lounge.
The entire complex comprises a hotel-in-shop
offering a variety of experiences from shopping
to special events, dining and accommodation.
Creators active both in Japan and overseas teamed
together to produce a design consistent in its high quality,
from the open spaces to the products and detailed graphics.

floor
hotel

stay,
art,
fashion,
food &
music
for
new culture

hotel koe is a hotel designed with
a global perspective focusing on
‘Now’ and ‘Tomorrow’ and on ‘Japan’ and ‘the World’,
as a spot embodying ‘New Basic for New Culture’,
the brand concept of the lifestyle brand koe.
Pivoting on the three keywords
‘Stay’, ‘Fashion’ and ‘Music’,
its fusion of the ordinary with the
extraordinary generates
new experiences and culture.

floor

floor

The 1st floor houses the bakery-restaurant ‘koe lobby’ and ‘koe space’, where special events are held: the 2nd floor, the apparel shop ‘koe Shibuya’: the 3rd floor, ‘hotel koe’ with lounge. The entire complex comprises a hotel-in-shop offering a variety of experiences from shopping to special events, dining and accommodation. Creators active both in Japan and overseas teamed together to produce a design consistent in its high quality, from the open spaces to the products and detailed graphics.

creative team

message
from creative team

suppose design office +

creative direction,
architecture, interior

SUPPOSE DESIGN
OFFICE

Koe in Japanese means ‘voice’. Creating a link between fashion and the city or food, clothing and shelter through the medium of a hotel is a means of projecting that voice far and wide. In this way we hope to project that voice – to project koe – and bring it to people from many different perspectives. Pictured in my mind’s eye as I worked on the planning and design was the idea of this as a place from which will be born a new Shibuya culture. (Makoto Tanijiri)

Hotel Koe is located on the top of a hill in Shibuya, off an intersection where four streets meet. Our design aims to make use of the medium of the hotel to rethink our links with the streets, our links with food, clothing and shelter, and to offer new experiences. By incorporating contradictions and conflicting elements, such as ‘nostalgic newness’, we aim to create a spot where everything intermingles, shares the same space, is constantly changing – just like the intersections on the streets of Shibuya. (Ai Yoshida)

SUPPOSE DESIGN OFFICE Co., Ltd.
Representative Director: Makoto Tanijiri
Representative Director: Ai Yoshida

architectural design office headed by Makoto Tanijiri and Ai Yoshida. The scope of their work is wide-ranging, and includes housing, commercial spaces, venue organization, landscaping, product design, installations, etc. Based in two locations, in Tokyo and Hiroshima, they have a large number of projects currently in progress both in Japan and overseas, covering a wide range from interior design to housing, composite facilities, etc. The work they have tackled to date includes over 100 housing projects. They have also worked on the light installation ‘Luceste : TOSHIBA LED LIGHTING’ at Milano Salone 2010, as well as work that creates connections between people and their local community, including public facilities such as the ‘Machi no Hoikuen’ and the opening of ONOMICHI U2, a composite facility created in a renovated shipping warehouse.

http://www.suppose.jp
shun kawakami +

branding & art direction

Shun
Kawakami

With the creation of the new brand concept of ‘new basic for new culture’ for koe as a lifestyle brand with a diversity that encompasses fashion, food and the hotel, my aim is the branding of koe almost as a new culture - as a Japanese brand with a global perspective, focusing on ‘Now’ and ‘Tomorrow’.

Shun Kawakami
artless Inc. Representative / Art Director

Born in Tokyo in 1977. Founded artless Inc. in 2001. Art director and Representative of “artless Inc.,” a globally-active branding agency with bases in Tokyo and Kyoto. With the focus on branding and design consulting, Kawakami, together with specialists with a wide range of expertise and experience, continues activities unshackled by the bounds of genre or category; everything from the building of brand identity to graphics, websites, images, installations, synergy, construction and interior design. Has received many design awards at home and abroad, including NY ADC:Young Guns 6, The One Show, D&AD, Gold Prize at Cannes International Advertising Festival.

satoshi kakegawa +

food direction

Satoshi
Kakegawa

This is a new style of bakery restaurant that combines the basic ‘western’ style known in Japan and more current trends. I hope to make it a place of relaxation in Shibuya, at all times and for all generations.

Satoshi Kakegawa
Representative Director, Arbeta Co., Ltd.
Owner-chef at Ata, Daikanyama

Born 1978. After graduating from chef vocational school, trained at French restaurants such as Au Mirador in Hakone, Les Creations de Narisawa in Aoyama, etc., then worked as a chef at Daylesford Organic Aoyama Store. He then became independent and in December 2013 opened his French restaurant Ata in Daikanyama.

george amano +

amenity & item direction

George
Amano

My aim is to give expression to the real Japan that is relayed from the chaos of Shibuya. Hotel goods will also be on sale in the second-floor shop. This will be the place to look out for hotel souvenirs that can be bought nowhere else but here.

SUPPOSE DESIGN OFFICE Co., Ltd.
Representative Director: Makoto Tanijiri
Representative Director: Ai Yoshida

architectural design office headed by Makoto Tanijiri and Ai Yoshida. The scope of their work is wide-ranging, and includes housing, commercial spaces, venue organization, landscaping, product design, installations, etc. Based in two locations, in Tokyo and Hiroshima, they have a large number of projects currently in progress both in Japan and overseas, covering a wide range from interior design to housing, composite facilities, etc. The work they have tackled to date includes over 100 housing projects. They have also worked on the light installation ‘Luceste : TOSHIBA LED LIGHTING’ at Milano Salone 2010, as well as work that creates connections between people and their local community, including public facilities such as the ‘Machi no Hoikuen’ and the opening of ONOMICHI U2, a composite facility created in a renovated shipping warehouse.